Network Marketing Advertising Strategy - This is NOT a Trick Question
As much as we talk about residual income in network marketing, you'd think the concept of residual advertising would be as natural as rolling off a log.
You'd be wrong.
Here is my question. Let's say you have the following 4 choices for your MLM advertising:
1. a free ad, featuring your product, targeted to your market, that runs one time and then disappears.
2. a free ad, featuring your product, targeted to your market, that runs as long as you keep pedalling the "ad machine". As soon as you stop pedalling, your ad disappears.
3. a paid ad, featuring your product, targeted to your market, that runs one time and then disappears.
4. a free ad, designed to build lifetime relationships, targeted to your market, that runs automatically, 24/7, today and every day for as long as the internet exists, and that often gets listed on the first page of Google results, bringing you lots of free traffic.
Simple choice, don't you think? However ... in my experience, the vast majority of advertisers choose 1, 2, or 3.
And so my question is, Why? Why, if you are going to advertise anyway, why not run an ad that gets you residual advertising for the rest of the life of the internet? Probably the #1 reason to build an MLM business is to get residual income. Lifetime residual income means you'll be able to retire at some point, and you'll keep getting that same check every week or every month.
So what if you could "retire" from advertising, but your ads kept running to that same targeted market, no charge to you? Wouldn't THAT be a beautiful thing?
You can do EXACTLY that writing articles. Yes, it's more writing than that ad you had in mind. But in 400-800 words, you can tell a pretty good story, and some of your readers will bond with you and want to know about your business.
And, since Google loves , you have a good chance of posting an article here and then in 2 weeks, you find it on the first page of Google results for your keyword search.
Residual advertising is an network marketing advertising strategy that is pretty hard to beat.
Richard Dennis is a veteran at building an MLM team, and he writes often about his work in his blog at http://RichardDennisNetworking.com/.
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