Ideas for Streamlining Your Tasks Using Auto Responders
If you just use Auto-subscribe forms just for your newsletter sign ups, you are missing out on utilising their full potential. Why not use your autoresponder system to generate all of the forms for contact, downloads, requests, and simple registrations so that you are capturing all of the data in one segmented database.
These flexible forms allow you to control the auto responders you can send out to reduce the work on yourself, streamline your systems and give your readers the information they request immediately, without any intervention on your behalf.
Some simple uses are:
Newsletter Signup: This, of course, is the most obvious use. However, instead of just saying Subscribe to our newsletter, offer them some incentive to subscribe whether it is an e-coupon offering 10% off, a whitepaper or a brochure, it can be automated by using an auto responder. Then you can send them these incentives within the auto responder email rather than the typical thanks for subscribing email.
Lead Creation: When cold calling potential leads, simply enter their details into a web form which has an auto responder associated with it. The details then go immediately into your database, within the appropriate category as well as sending a personalised auto responder email to the potential client.
Web Form on website: This can be used to collect and send as much information as you require. Instead of allowing your whitepapers, articles, prices, e-books, brochures to be downloaded directly from your website, why not collect the interested partys details via a web form and send them the relevant information via an auto responder email? While youre at it, why not make receiving your newsletter compulsory for those who receive this information? This way it is a win/win situation.
Why stop with one auto responder? Once the recipient has received their first auto responder campaign, why leave it at that? Why not make the most of the communication path which has been opened up and utilize the efficiency of the auto responder to build a relationship with them. Be creative and plan a 3-4 stage auto-responder campaign with a new prospect how can you keep them coming back for more until they decide to buy? What can you offer? The key to this type of strategy is to keep it simple and subtle.give them the item/offer/ which they requested and subtly offer something else within the auto responder campaign. This then triggers another email to be sent to the recipient with the requested information (which can be as simple as a price list or a list of features).
Copyright - Kath Pay 2005
Kath Pay is Marketing Director of Ezemail, an innovative company that provides comprehensive email marketing solutions including a fully re-brandable Agency solution. For more information on how easily email marketing can be implemented, please contact Kath at kath@ezemail.com.
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