How To Attract Ready-to-Buy Prospects To You, Virtually On Autopilot
Are you struggling to build your business or using outdated strategies that dont work? Here's what I'm talking about
Buying overpriced leads with little or no results, cold calling, only to get rejected repeatedly, sending out oceans of emails to angry people who don't want to hear from you (often being accused of spam three way calls), running ads in the local newspaper & getting ZERO calls, putting signs on telephone poles (usually illegal, by the way), wearing embarrassing buttons and pins, or plastering ads on the family minivan, running the "dog and pony show" (hotel & home meetings), pitching to your family and friends, ruining relationships...
Sound familiar?
Well, you're not alone. In fact, several years ago, I was in the same boat you are. I was frustrated, burned-out, and sick of working for peanuts to build my business.
But guess what?
Almost by accident, I discovered a secret back door strategy that enables anyone to attract more leads and prospects to their business, almost effortlessly, even if youre just a beginner.
This secret strategy is the exact opposite of the outdated, hair-brained strategies too many marketers and upline trainers still teach. Think about it. Have you ever wondered WHY, with so many methods of success being taught, the fact remains that over 97% of the people who start their own network marketing, affiliate or direct sales business, FAIL?
The REAL question is... what's missing?
The missing link Im referring to here is the use of personal branding and attraction marketing.
What is attraction marketing?
Its a revolutionary and timeless approach that focuses on people getting to know, like and trust you, BEFORE theyre introduced to your opportunity or product. Its about becoming the hunted, not the hunter.
And this approach makes doing business so much FUN because people are knocking on YOUR door first. And by setting up an internet-based attraction marketing system, you can automate about 90-95% of your business, so you only spend your time talking to ready-to-buy prospects.
Here are some of the key principles that make attraction marketing work so well:
You Inc. - Whether you want to believe it or not, YOU are your business, not your company, not your opportunity, or the product you represent. People buy you before they join your business or purchase your product.
So I ask...
Are YOU trustworthy? Will you provide support after the sale? How do I know that what you're saying is for real?
These are all questions that go through your prospect's minds while they decide whether to choose you as their sponsor or buy something from you, or not.
For most people that are using generic 'me too' type online replicated systems, they're probably not building much trust up front, which is the main reason why their bank accounts are always shrinking instead of expanding.
Attraction marketing removes the "I don't think I can trust you" barrier almost instantly, which in turn, brings you one step closer to having someone join your business or buy your product or service.
Positioning - The concept of positioning yourself as an expert is one of the most powerful attraction marketing principles you can use in your business because people always want to do business with people they PERCEIVE as being the best at what they do.
One of the biggest questions I get asked from people promoting business opportunities is, How do I brand myself on the Internet when I havent had any success yet?
Well, anyone can position themselves as an expert by educating themselves, and by the way, your expertise doesnt have to be based solely on your experiences alone. Even if you dont feel like you have enough knowledge about a particular subject, within the next 30 days, you can do some research on it, read some books or listen to training tapes and gain that knowledge to be able to share, which essentially makes you an expert on that subject, and very attractive to your prospects.
WIIFM (What's in it for me) - You have to address the "why should I care?" question that comes up in your potential prospect's mind, preferably before they think about it. When I'm writing an email ad or working on web copy for one of my web sites, I always ask myself "So what?"
If it doesn't pass the So what test, I usually take it out. People what to know how they're going to benefit, so keep this clear in your ads.
Give To Get - Let me make this point crystal clear because its a BIGGIE; In order to have long term success (not just an overnight flash in the pan) you must first GIVE before you can expect to receive, not the other way around.
ALL truly successful entrepreneurs understand the fundamental principal of giving to others without expectation. It's critical to take the dollar sign off your prospect's forehead and start concentrating on SERVING them instead. It's your attitude towards others and your willingness to help them without expecting anything in return that makes you attractive.
SETTING UP AN AUTOMATED ATTRACTION MARKETING SYSTEM
Heres a brief outline of the key components required:
1. You must own your own website to be able to personally brand yourself and share your story, interests and benefits of how you can help your prospects get what they want. There's no way around this in my opinion. And you need to have a way to capture leads by creating lead cap pages. The good news is, there are plenty of turn-key website builders that enable someone with absolutely no technical skills, to create a professional looking website very quickly.
2. Follow up! It takes at least 7-12 repeat exposures for someone to buy, so you need a reliable autoresponder to be able to automatically follow up and communicate with people who request more information from you and join your email list. Autoresponders are the equivalent of a fax on demand system, only on the internet. You can load pre-written emails in an autoresponder and have them go out and trickle over a period of time, even for months and years.
3. You must advertise. There are ways to automate a lot of your advertising by using pay per click search engines like Google, or press releases where you can generate a constant flow of leads, but advertising is what drives your system on the front end.
Once you have all these components in place, youre on your way to generating your own leads and having a system that can be very automated to the point where most of your time is spent talking to prospects that call you already wanting to do business with you.
Technology and the Internet are changing all the time at a faster and faster rate.
Successful attraction marketers realize this, and are always learning new things by reading books and newsletters, listening to CDs and watching DVDs on whats happening in the industry. They know that if they dont, they might end up being left in the dust.
Theres no time to waste. Learning how to become an effective marketer is the cheapest insurance policy that you can ever own.
Brad Weinman lives in Southern California and has been a top earner and trainer in the network marketing and direct sales industry for several years. He is the author of the NEW 165 page Attraction Marketing Blueprint, which provides you with step-by-step instructions on how to brand yourself so you can attract endless steams of new prospects and distributors to you, even if you're just a beginner! Receive his FREE audio report Real World Insider Secrets To Attraction Marketing just for visiting http://www.attraction-marketing-blueprint.com
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